Content Strategy Review points

- Links to be clear - where it would take you
- Provide good informational sources links
- Show Examples at each step
- Subtle References to subscribe in many places but not overt
- Language used based on intended/majority audience
- Add visual cues (icons) wherever possible
- Maintain conceptual separation
- Have headlines for each section
- How to enable features (screenshots)
- Emotional lead-in line
- Add stuff the company markets the most
- Refer to brand/product in key areas - e.g.: in subject line etc.
- Curiosity inducement in each subject line/maintaining theme